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Employee magazine
Employee magazine
O People
O People
I published Olympus's employee magazine quarterly to coincide with the company's financial results. As internal communications manager at Olympus I edited the magazine, commissioned copy, wrote content and briefed designers. After leaving the company I continued to work on the magazine on a freelance basis.
Case study
Case study
JoIC feature
JoIC feature
In January 2013, I was interviewed by the Journal of Internal Communications about how, redesigning the format of O People and adjusting its frequency of its publication enabled me to reduce its cost by approximately 60%. Subsequent analysis showed 90% of colleagues felt their magazine was relevant to them, 79% regularly read it, and 84% took it home to share with their families. Click here to read the JoIC magazine feature.
"Richard's creativity and interpersonal skills in editing O People helped create a community feeling that had been missing until then."
Mark Thackara, Olympus Consumer Imaging
Special conference editions of O People
Special conference editions of O People
Not being bound by the constraints of producing a news-stand magazine, it is possible to play with format of in-house magazines to suit the organisation's needs. I did this successfully when producing special editions of O People to tie in with a staff conference. The event had a school disco theme and I knew that employees would be more interested in chatting to colleagues than reading agendas. So, to grab their attention and keep with the school theme, I wrote the itinerary as a children’s comic, with the schedule of the day told in a cartoon strip format.
After the event, this was followed by a second issue of the comic, this time featuring a photo-story, containing shots of employees taken throughout the day, reminding them of important messages and extending the life of the event.
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