Business to business

Business to business

Frontline

Frontline was an A4 quarterly mailing sent to camera shops in the UK and Ireland. It was primarily aimed at shop assistants and informed them of new products and retail promotions. The choice of cartoons and an often informal writing style was geared towards making them feel part of the Olympus sales team. I wrote all copy for the mailing and briefed the design agency on its production.

Click here to read a summer issue of Frontline

Click here to read another issue of Frontline

Talkingpoint

Talkingpoint was a large format colour mailing sent to specialist business equipment dealers in the UK, informing them of new products and promotional activities. As this publication was sent to proprietors and senior managers it was written in a more formal business style. Once again I wrote all of this mailing's contents and briefed the designers.

Click here to read an issue of Talkingpoint